Saturday, 21 February 2015
Despicable Me 2: Marketing
Minion Hot air balloon during the Annecy International Animated Film Festival 2013
Minion statue in Münster
Despicablimp circling over San Francisco during its six-month tour over the United States.
A blimp dressed to appear as a Minion, named "Despicablimp," toured the United States from March 2013 in a six-month tour to promote the film's release. As one of the largest airships in the world, measuring 165 feet (50 m) in length, 55 feet (17 m) in height, and weighing 8,000 pounds (3.6 t), it crossed the country three times during its 20,000 miles (32,000 km)-long tour, visiting hundreds of events, including the film's premiere in Hollywood. The blimp, an American Blimp Corporation A-150 model, could be tracked in real-time via GPS at the Despicablimp Command Center website, which allowed fans to post photos of sightings, and compete for various prizes, including for a ride in the blimp.
Minion advertising column on Kurfürstendamm in Berlin, Germany
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